Tech startups and jobs strong in Atlanta

bennkonsynskiDice News recently published an article highlighting Atlanta as “home to a growing number of tech startups.”

Benn Konsynski, Goizueta Business School professor of information systems and operations management, is quoted in the piece. Konsynski adds that Atlanta is a excellent place for tech entrepreneurs.

In the article he says, “[Atlanta is] a great climate for idea development and an open and friendly community for entrepreneurs. Many successful startups have grown with funding resources from both the West and East Coast.”

Click here to read the full article on Dice.com.

Poet and Quants says Goizueta is one to watch

GBS2Poet & Quants recently published a comparison of the overall rank and peer rank for the top 20 business schools, using the U.S. News and World Report’s ranking.

In the article, Poet & Quants highlights Emory University’s Goizueta Business School as “a school to watch,” noting the school’s jump up the rankings nine positions to number 18 and the “highest placement rate and biggest increase in reported salary of any business school in 2012.”

Click here to read the complete article.

A novel look at how stories may change the brain

Mike P

Mike Prietula, professor of information systems and operations management

Many people can recall reading at least one cherished story that they say changed their life. Now researchers at Emory University have detected what may be biological traces related to this feeling: Actual changes in the brain that linger, at least for a few days, after reading a novel.

Their findings, that reading a novel may cause changes in resting-state connectivity of the brain that persist, were published by the journal Brain Connectivity.

“Stories shape our lives and in some cases help define a person,” says neuroscientist Gregory Berns, lead author of the study and the director of Emory’s Center for Neuropolicy. “We want to understand how stories get into your brain, and what they do to it.”

His co-authors included Kristina Blaine and Brandon Pye from the Center for Neuropolicy, and Michael Prietula, professor of information systems and operations management at Emory’s Goizueta Business School.

Neurobiological research using functional magnetic resonance imaging (fMRI) has begun to identify brain networks associated with reading stories. Most previous studies have focused on the cognitive processes involved in short stories, while subjects are actually reading them as they are in the fMRI scanner.

Read the Full story at eScienceCommons

- Carol Clark

Goizueta professor offers “2014 Predictions for Your Wallet”

Professor Thomas Smith

Professor Thomas Smith

Goizueta Business School’s Thomas Smith, assistant professor in the practice of finance, was recently referenced in an article by WalletHub.com which offered “2014 Predictions for Your Wallet.”

As put by WalletHub, “2013 was a year characterized by economic distractions, with things like the government shutdown, concerns about a potential U.S. default, and overall political obstinacy taking center stage.  So, it’s fair to wonder:  Will 2014 be any different?”

Covering everything form GDP, unemployment, the stock market, and interest rates to Congress, Obamacare, and gas prices, WalletHub referenced experts like Smith who says, “I am very bullish on the economy and have been for a few years. I’m waiting for the economy to bust out. The problem, however, is that everyone else is just itching for the next recession so they can say ‘See, I knew another recession was heading!’”

In particular he is cited for his outlook on the stock market – predicting that it will be solid, though volatile. In his words, “These markets are primed for a big correction. A lot of this is speculative demand pushing equity values up, and this could keep up for another year. But I am pretty confident that we are going to see drop in the averages. And if this happens, we could see a drop in other sectors and the start of a little recession.”

Specializing in cultural, sports, religion, educational, labor, and urban economics, Thomas Smith joined the Goizueta Business School faculty in 2008. He has held faculty positions at the University of Illinois–Chicago, National-Louis University, Loyola University, and North Central College. Smith received a PhD in labor and demography/cultural economics and policy from the University of Illinois at Chicago in 1998. Smith has presented dozens of papers at academic and professional conferences in the U.S. and abroad, while also serving as a consultant for the arts, music and entertainment industry and in curriculum development.

-Meredith Farahmand

 

Sports marketing research makes front page

Mike and Manish

Mike Lewis and Manish Tripathi

The research of Goizueta Business School’s Michael Lewis, associate professor of marketing doctoral area coordinator, and Manish Tripathi, assistant professor of marketing, made the front page of The Pittsburg Post-Gazette this past Thursday December 12th.

The article, titled “The black & gold blues: Steelers fans take losses the hardest in the NFL”, discusses Lewis and Tripathi’s recent study on fan emotions which shows that Steelers fans take losses harder than any other fan base in the National Football League.

The Emory Sports Marketing Analytics blog hosted by the duo explains how they conducted their research- by analyzing messages posted via Twitter after every game of the 2012 NFL season and then using an algorithm to categorize tweets as positive or negative.  As reported by The Pittsburg Post-Gazette, “In the two day window that followed Steelers losses last season, 33.1 percent of tweets from the Pittsburg area about the team were positive, the lowest percentage of any NFL team.”

Lewis and Tripathi’s work is part of The Emory Marketing Analytics Center (EmoryMAC) – formed out of the revolutionary change in the field of marketing, a change driven by two somewhat related factors. First is the change in the fundamental approaches to marketing driven by new interactive technologies. The second is the emergence of potential new data sources and analysis techniques that have the potential to allow marketers to better understand marketing phenomena and to improve marketing decision-making.

Beyond scholarly research, EmoryMAC also hosts innovative conferences and student courses all aimed at fostering “a new direction for marketing.”

-Meredith Farahmand