Marketing students shift toward non-traditional career paths

Faizon Headshot  In a recent feature by USA Today, Emory University Goizueta Business School BBA senior Faizan Bhatty shared his insight into his decision to choose a finance position with Google over a more traditional position on Wall St. The article, titled “Move over Wall Street – some students are running toward Silicon Valley” shares that many students are choosing more desirable career paths that incorporate more friendly office environments as well as preferable work hours.

Bhatty worked closely with several key Goizueta faculty to identify his desired career path, including Elliot Bendoly of Information Systems & Operations Management and Manish Tripathi of Marketing. Tripathi also had thoughts on the recent shift of business graduates shifting away from the usual career positions and companies in business, “Marketing students have a unique opportunity to apply their skills in knowledge in a wide array of capacities. Many students are realizing that their skills are transferable to areas outside of just traditional career paths.”

Click here to read the full article on USA Today.



Growth In Open Collaboration

The Institute for Operations Research and the Management Sciences (INFORMS®) shared recent research on the expansion and displacement being seen in the marketplace from open collaboration. The research states that open collaboration – which brought the world Bitcoin, TEDx and Wikipedia – is likely to expand into new domains and displace traditional organizations.

Professor Michael Prietula

The paper, entitled “Open Collaboration: Principles and Performance,” was written by Sheen S. Levine of Columbia University and Michael J. Prietula of Emory University Goizueta Business School and appears in the INFORMS journal Organization Science. Full details of the study can be viewed here.

In the paper, Levine and Prietula explain how open collaboration creates new kinds of organizations that are not quite non-profits and not quite corporations. They describe the operating principles and build on recent research in psychology and economics to model the performance of open collaboration.

They show that such open collaborations perform well even in seemingly harsh environments, for example, when cooperators are members of a minority group, “free riders” who tag along, where diversity is lacking, or when goods rival one another. They conclude that open collaboration is likely to expand into new domains, displacing traditional organizations. They suggest that executives and civic leaders should take heed.

The authors define open collaboration as “any system of innovation or production that relies on goal-oriented yet loosely coordinated participants who interact to create a product (or service) of economic value, which they make available to contributors and non-contributors alike.”

Open collaboration emerged with open source software less than two decades ago. Its underlying principles are now found in many other ventures. Some of them are Internet-based, for example Wikipedia, online forums, communities, and Bitcoin. Others are off-line: TEDx, medicine, and traditional scientific experimentation. Such ventures have been affecting traditional firms, with, for example, Wikipedia supplanting Encyclopedia Britannica as a major general research tool. But despite the impact, the operating principles of open collaboration were opaque. The new research explains how these new organizations operate, and where they are likely to succeed.

Tech startups and jobs strong in Atlanta

bennkonsynskiDice News recently published an article highlighting Atlanta as “home to a growing number of tech startups.”

Benn Konsynski, Goizueta Business School professor of information systems and operations management, is quoted in the piece. Konsynski adds that Atlanta is a excellent place for tech entrepreneurs.

In the article he says, “[Atlanta is] a great climate for idea development and an open and friendly community for entrepreneurs. Many successful startups have grown with funding resources from both the West and East Coast.”

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Poet and Quants says Goizueta is one to watch

GBS2Poet & Quants recently published a comparison of the overall rank and peer rank for the top 20 business schools, using the U.S. News and World Report’s ranking.

In the article, Poet & Quants highlights Emory University’s Goizueta Business School as “a school to watch,” noting the school’s jump up the rankings nine positions to number 18 and the “highest placement rate and biggest increase in reported salary of any business school in 2012.”

Click here to read the complete article.

A novel look at how stories may change the brain

Mike P

Mike Prietula, professor of information systems and operations management

Many people can recall reading at least one cherished story that they say changed their life. Now researchers at Emory University have detected what may be biological traces related to this feeling: Actual changes in the brain that linger, at least for a few days, after reading a novel.

Their findings, that reading a novel may cause changes in resting-state connectivity of the brain that persist, were published by the journal Brain Connectivity.

“Stories shape our lives and in some cases help define a person,” says neuroscientist Gregory Berns, lead author of the study and the director of Emory’s Center for Neuropolicy. “We want to understand how stories get into your brain, and what they do to it.”

His co-authors included Kristina Blaine and Brandon Pye from the Center for Neuropolicy, and Michael Prietula, professor of information systems and operations management at Emory’s Goizueta Business School.

Neurobiological research using functional magnetic resonance imaging (fMRI) has begun to identify brain networks associated with reading stories. Most previous studies have focused on the cognitive processes involved in short stories, while subjects are actually reading them as they are in the fMRI scanner.

Read the Full story at eScienceCommons

- Carol Clark