New programming in executive education

Emory Executive Education is pleased to announce new programs for 2013:

Strategic Execution: Aligning the Organization for Competitive Advantage focuses on the interplay among critical business functions and helps participants develop a well-rounded set of practical skills that engage the organization as a complex system. July 30–August 1

Strategies for Maximizing Negotiation Outcomes elevates participants’ ability to influence key business decisions and to utilize conflict to yield positive business results. Participants learn the business costs of avoiding conflict as well as when to use competitive or collaborative negotiations. September 10–11

Marketing for Non-Marketing Professionals analyzes marketing and its role within the organization to help participants augment their influence and relations with their marketing groups. The program examines frameworks for key strategic marketing decisions and how to focus on the dual goals of creating loyal customers while yielding positive return on marketing investment. October 14–15

Marketing Analytics that Drive Business Outcomes explicates the data analysis techniques that improve marketing decision making, teaching participants how to access data that will give them deep insights into customers’ preferences. Offered in partnership with the Emory Marketing Analytics Center. August 13–15

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